the best piece of advice that i think i've ever given a model was to not model. to just pretend that she was modeling. that single direction changed her entire persona, thus giving me one of my most faved shoots ever. ain't that some shit? it's funny how serious we can be at producing something so fun. i struggle with shaking the serious off too. my method: singing the entire Purple Rain album karaoke style, while the model is going through makeup and wardrobe. as loud as i want. as dramatic as i want. its crazy, but it gets me to my creative fun-place. and it either annoys the life out of hte model or gets her right there with me.